Boosting Employee Retention with Cultural Planning

What Is Cultural Planning?

As HR teams across the BSR look to retain their top talent in 2022 and beyond, culture planning will be a valuable tool. Employees want to be heard and have their ideas incorporated into company goals.

Using the method of cultural planning, cities, local NGOs etc will learn to increase citizen driven urban social innovation. This will be enabled by the creation of new tools for open inclusive community participation.

What is Cultural Planning?

Cultural planning is a community-based approach to local government policy making. It involves identifying a municipality’s existing and potential cultural resources and integrating them into municipal planning processes.

It is a tool for addressing social issues such as inclusion, urban renewal and sustainable development. Using the method, public authorities and typically local NGOs collaborate with citizens in cities and towns for city-driven urban social innovation.

Culture planning also provides a framework for employee engagement. It allows HR teams to listen to employee feedback around what they need from their workplace. This could include flexible work arrangements, a stand on social issues, and more. When employees feel heard, they are more likely to stay at the company. This helps with retention in a world where employees have more job options than ever.

How is Cultural Planning Different from Land Use Planning?

Cultural planning is a process of identifying a community’s cultural resources and leveraging those assets in support of civic goals. It differs from land use planning, which is a more technical approach to urban planning and building.

A successful cultural plan is based on broad and ongoing community engagement, as well as a thorough process of identification, assessment, and analysis. It may be written by a municipal employee in the planning department or local arts agency, or by an outside consultant.

The practice of cultural planning has evolved over the past four decades. The goal of these plans has not changed but the approaches used to achieve them have changed. This new paper sheds light on the aspirations, accomplishments, and shortcomings of this now global practice.

What is the Purpose of Cultural Planning?

The goal of a cultural plan is to develop meaningful art and culture programming that promotes community engagement, fosters community identity, and supports economic prosperity. A municipality may produce a cultural plan in-house, through their planning department or local arts agency, or hire a consultant to do the work for them.

A culture plan is also a tool for companies to be more proactive about shaping their work environment to reflect the needs of their employees. This helps a company remain Culture First even as their team, work landscape, and objectives evolve over time.

A successful cultural plan requires broad community engagement, securing municipal approval and support, and undertaking a thorough assessment and planning process. While there are many models of how this can be accomplished, most plans follow a five-step framework.

What is the Process of Cultural Planning?

While there is no single cultural planning model, all plans have at least five important steps:

The first step is identifying a community’s cultural resources. This can be done through a process of cultural mapping and/or a community consultation.

A second step is assessing the needs of the community’s cultural assets. This can be done through a series of interviews with community members and/or a community survey.

The final step is creating a plan to support the community’s cultural goals and priorities. This can be done through a variety of means, such as setting up a funding program or establishing partnerships with local businesses. The plan should also include a set of actions and metrics to measure progress. Ultimately, cultural planning helps to build healthy communities by encouraging creativity and supporting local artists and cultural institutions.

What is the Goal of Cultural Planning?

Many of the goals of cultural planning revolve around civic priorities, such as promoting tourism, supporting local economic development and using public space for creative purposes. Yet, Borrup found that the main areas where cultural planning falls short of expectations is in addressing social equity issues such as expanding resources for under-represented communities, and promoting active citizen engagement and mutual learning between citizens and city authorities.

Identifying where employees want to see culture improvements at their company, and building a plan to address those needs, can help HR teams boost employee retention in an increasingly competitive talent market. However, it’s important to remember that culture planning is a long game. It may take years before an organization can check off all of its objectives.

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